Handcrafted, LLC

Artisan Handcrafted Soft Pretzels

Our Business & Services

Our soft pretzels are handcrafted daily, using top quality ingredients, and contain no additives or preservatives. We offer fresh, healthy, and delicious authentic Bavarian-style soft pretzels for any occasion! We specialize in residential and business deliveries and events, weddings and private parties, fundraisers, and more!

We have a mobile wood-burning oven we can bring with us to your special event to add a unique and very special touch to the day.

Our Story

Jason Beecher established Beecher’s Handcrafted, LLC in the fall of 2018. The business operates under both the “Beecher’s Handcrafted” name, as well as “Beecher’s Pretzels”. Jason has a culinary arts degree from Johnson & Wales University (1993), a business degree from Boston University (1996), and a Masters in Food Science with a minor in Food Safety, from North Carolina State University (2006). Jason has spent the last 30 years working in the food business (see profile on LinkedIn).

Jason is originally from Massachusetts, but spent his life moving a lot. Before moving to West Michigan in 2015, Jason, his wife Chris, and daughters Corrina and Stella, were living in South Jersey, not far from Philadelphia, PA. This is where they developed a passion for soft pretzels, although Chris has fond memories of hot soft pretzels on the streets of New York when she was growing up.

Upon moving to Michigan, it became difficult to find a really good authentic soft pretzel. With a little pressure from his wife, Jason began to research the history, formulations, and processes for making soft pretzels. Jason worked on his formula and process, making thousands of pretzels, for over a year, to get the pretzels to look and taste the way they do today. We do little to no advertising. Word of mouth and social media is what keeps us growing at a steady pace.

Jason is passionate about food quality and safety, and exemplary customer service. This is the foundation from which the Beecher’s Handcrafted operates. We aim to please and offer many services, most of which can be customized to meet your needs and budget.

We look forward to working with you, seeing you around, and doing our best to exceed your expectations!


Contact Us
or Call (609) 816-2574

Pretzel Care Instructions

We hope you love our handcrafted soft pretzels.


Pretzel Freezing Instructions

Place soft pretzels on a pan, uncovered, in the freezer, for about an hour. Once the pretzels are frozen, store in a freezer bag or airtight container until you are ready to heat and enjoy. These will last well for about 3 months. Keep frozen until ready to use.

Thawing, Salting, and Reheating

Thaw unsalted pretzels at room temperature, until soft, at least 30 minutes and up to 4 hrs. Microwave can be used to speed up the thawing process. Mist pretzels with a fine spray of water, then press the face of the pretzel on to the pretzel salt to adhere. Brush off excess salt if needed, then bake on a non-stick baking tray at 425°F for 5 mins. Add a minute or two for a nice crispy exterior.

Reheating Frozen Pretzels

Microwave pretzel for 20 to 30 seconds, depending on size, to thaw quickly, then bake on a tray or directly on the rack in the oven at 425 °F for 5 mins.


We ship our pretzels frozen, in a bag designed to maintain their quality while allowing them to thaw during shipping. They can be enjoyed immediately upon receipt, but any pretzels you do not plan to eat right away should be stored in the freezer (up to 3 months). Pretzels can be placed directly in the freezer in the special micro-perforated bag they come in.  Kept frozen, these will last well for up to 3 months. They may stick together a bit, but let them thaw, and gently separate them. The stickiness is due to the gelation of the starches and proteins and is typical. If you are having real issues with it, let us know and we can try to assist.

Thawing, Salting, Reheating

Thaw unsalted pretzels, until soft, at room temperature for  30 minutes. A microwave can be used to speed up the thawing process (30 seconds per pretzel). Preheat the oven to 425°F. Sprinkle some pretzel salt (enclosed) onto a flat surface, such as a cutting board. Mist pretzels with a fine spray of water. Gently press the face of the pretzel onto your salted surface. Brush off excess salt, if needed. Then, bake your pretzel on a non-stick baking tray at 425°F for 5 minutes. If you prefer the pretzel more crispy, bake for an additional minute or two.